for Web Pages
Main Page (aka Home Page) - This tells your
visitor what you offer and details
what they can find on your site.
Company History - This should present your
company as a solid and trustworthy.
Testimonials - This can be a dedicated page or you might choose to place testimonials throughout the
About Us - General background and beliefs. Can be combined with company history, mission statement, purpose etc. May also want to include bios for personnel as well as awards and professional affiliations.
Meet the Staff/Team etc. - Bios and photos for people in your company.
Location & Hours - This displays your address, map,
directions as well as hours of operation.
Contact - This displays your fax, e-mail,
and phone numbers.
You can also include a mini-directory for
all departments or
contact points. A feedback form is often included on this page as well.
Products (All) - This lists and briefly describes all the product you offer.
Products (Specific) - This lists and describes each distinct
product on its own page.
Services (All) - This lists and briefly describes all the services you offer.
Services (Specific) - This lists and describes each distinct service
on its own page.
Mission or Purpose - This outlines your
Again this page builds your credible and
Line Card - This is a directory of the major
brands you stock
or sell. It's a simple list of the manufacturer's
name and a
listing of some of the brands they manufacture
If the manufacturers have web sites, you
can also include a
link to them.
Prices/Rates - This is another strong selling
page and another
opportunity to showcase your products or
Specials and/or Coupons - Current discounts or special offers.
Projects - This enables
you to dynamically
communicate with your viewers. Give details,
background information. Explain why you were
chosen and how you
used your skills to solve problems and complete
Reference Page - If you sell products,
this displays a side-by-side comparison to
why yours is the best choice.
FAQs - A good Frequently Asked Questions
page can be a valuable
way to answer questions that might otherwise
be an obstacle to
a sale. It can also include information,
phrased in the form of
a question, that didn't fit in other categories.
through inquiry forms,
this page tells your potential customers
that you won't abuse
Copyright Notice - boilerplate copyright notice. Not required but indicates that you intend to protect your intellectual property.
News and Press Releases - This is another
dynamically communicate with your visitors.
This may contain
links to individual news or press release
Inquiry or Feedback Form - This gathers leads and helps
you maintain contact
with potential customers after they leave
your web site. This
should be short, but also include fields
for all the information
you need. can be combined with contact page.
Customer Service - If you already have an
Internet customer base,
this gives them an inquiry page to report
problems or ask
Quality, Certifications, Awards and Organizations - This lists
certifications, quality awards, or ISO standards.
another chance to convince your prospective
Shared Links, -
This is an opportunity to link to all of
manufacturers, trade associations, and professional
This is also an opportunity to provide return
links to sites
that have agreed to link to you.
Employment Opportunities & Applications - This lists your
openings. You may also want to include application forms.
Resources - This is often a collection of links that would be relevant and helpful to your customers. Might also include helpful books, videos and contacts.
Calendar of Events - Upcoming events and activities.
Product Support Telephone Numbers and Links - If you resell products you may want to include links back to the manufacturers web sites as well as support phone numbers.
Brochure - downloadable and printable brochure.
Usage Tips - suggestions and helpful information for the products you sell.