E-Newsletters are emails that you send to a group of people who have expressed an interest in your offerings or services. Usually these e-newsletters contain additional information than what is currently available on your web site. They can link back to your web site or other web site for additional information. E-newsletters are usually sent on a monthly or quarterly basis.
Sending bulk emails to large groups of people often presents a problem. People don't like to receive unsolicited offers or email that they didn't request (SPAM). It is important for the creator of the newsletter only send to people who have explicitly expressed a desire to join the list. It is equally important that the owner allow subscribers on the list to unsubscribe at any time.
For ease of use we recommend the service provided by Constant Contact. Colorful and properly formatted e-newsletters are relatively easy to create using their system of templates and wizards and many clients create and maintain their e-newsletters themselves.
Email Marketing by Constant Contact is the easy, effective, and highly affordable way to get your message out. It helps you create high-impact, professional-looking emails—fast and with no technical expertise—and build strong, successful, and lasting relationships with your customers, clients, or members.
With Email Marketing by Constant Contact, you can:
- Choose from more than 160 easily customized HTML email templates—or create your own from scratch
- Create highly visual, graphically compelling email newsletters and promotions in just minutes with our step-by-step Email Wizard
- Drive more traffic to your website with focused, targeted email communications
- Build and manage your email list—import existing customer lists, add names individually, or capture contact information from website visitors
- Measure your email campaign results instantly—check click-through rates, review new subscribers, and see who opened and clicked on each link.
- Communicate with your audience with confidence, knowing that Constant Contact will take care of getting your email delivered and CAN-SPAM compliance.
Discover how the power of Email Marketing by Constant Contact can help you better connect with your customers or members...nurture your relationships...and grow your organization.
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